Out-Law Small Print!
Please ban all small print from your advertisements, documentation, special deals and any other information disseminated via print, broadcast, internet or other media.
This is about “Simplifying IT” for everybody. It’s also a policy you should enforce with ALL of your retail and supply chain partners that have direct contact with your customers. Both corporate and consumer.
Some might argue that this would dramatically increase the amount of paper distributed with your products. I would argue this need not be the case. Alternatives are available.
Documentation can be distributed in many forms. Commonly CD’s and web sites are now being used to distribute EULAs, manuals, FAQs and guides in HTML and PDF format. Strangely many suppliers still include small print in these digital formats? Why?
What purpose does this small print serve other than to hide restrictions and trip up customers?
My solution is much simpler and a lot more sensible. Make product warranties, EULAs, etc simpler. Be up front and honest with your customers and be more flexible.
Your customers have no need of small print Dell. Please “Simplify IT”.
Source: aikiwolfie
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